erica Erica Riebe



Is your customer about to change companies?

Erica's expertise in the area of prediction of brand switching behaviour can help you identify your customers loyalty intentions which is paramount in developing your marketing strategy to ensure you keep existing customers and attract new ones.

Trying to predict uptake of a product or service?

The MSC has specialist skills in the application of purchase probability measures. Erica has worked on predicting the uptake of different products and services.

Her recent, ground breaking work, focuses on predicting levels of customer defection and churn.

To view her publications list, click here.