nick Nick Danenberg



Nick Danenberg is a Senior Research Associate at the Marketing Science Centre (University of South Australia). He is involved in commercial market research, having extensive research experience using both qualitative and quantitative techniques which have benefited many of Australasia's leading corporations as well as many government agencies.

Nick has an extensive career history in sales and marketing positions with some of Australia's best known companies in the services and the manufacturing sectors. Nick joined the Marketing Science Centre in 1995, completing his M Bus (Research) degree in 1998 in the area of customer loyalty and defection management in subscription markets. Nick's major areas of research focus are in the areas of loyalty, branding and advertising effectiveness.

Nick has presented his research at many industry and academic conferences in Australia and internationally.

To view his publications list, click here.