Marketing Science Centre

OVERSEAS RESEARCH ASSOCIATES

Professor Andrew Ehrenberg
Professor Ehrenberg is a Research Professor and Director of the Centre of Research in Marketing. With his colleagues he has published some 10 book and over 300 papers, including in Nature (5), and JMRS, Admap, J.Royal Statist. Soc., JAR, JMR/JM. He is also a frequent speaker and active consultant on both sides of the Atlantic. To view his publications, click here.

John Scriven
John Scriven has been a Research Fellow at South Bank Business School since January 1993. He specialises in the study of brand performance measures and the effects of marketing inputs, particularly price and advertising. He also has over 20 years experience in a series of marketing, market research and marketing planning positions with three major Corporations: United Biscuits, RJR/Nabisco and Pepsico.

Professor Martin Collins
Professor Martin Collins is a Senior Research Associate with the R&D Initiative at London South Bank University.

Dr Neil Barnard
To be completed shortly.

John Bound
John is currently a Visiting Research Associate at London South Bank University, working on principles of modelling. He began as Research Manager for Quaker Oates in Europe and has since served on the Council of British Market Research Society, the Council of the Royal Statistical Society, and on other trade and professional bodies and was book review editor for the Journal of the Market Research Society. To view his publications, click here.

Dag Bennet
Dag is a senior lecturer at London South Bank University. His research interests focus on brand buying behaviour. His work has appeared in leading business journals such as Business Horizons and in various conference proceedings, textbooks and marketing readers. He is an Executive Director of Fair Trade Links, a co-operative trading company and also consults with companies such as General Motors and Heineken.

Colin McDonald
Colin has been in market research since 1961, both on the client side (Reckitt and Sons Ltd) and with leading research agencies (BMRB and later Communication Research Ltd, finally as chairman). Since 1991 he has run his own consultancy, McDonald Research. His main focus of interest has been research in advertising, communication and media. He is a Fellow and Gold Medalist of the Market Research Society. To view his publications, click here.

Dr Malcolm Wright
Dr Wright is located in New Zealand and although primarily a lecturer at Massey University, is heavily involved with the International Research & Development Initiative. His areas of expertise are Brand performance modelling using singe survey data and Methods for predicting New Brand uptake. To view his publications, click here.

Dr Richard Colombo
To be completed shortly