Marketing Science Centre

RESEARCH ASSOCIATES

Margaret Faulkner
Margaret is currently studying towards her PhD, her areas of interest are Fundraising Marketing, Direct Marketing and Consumer Behaviour. To view her publications, click here.

Svetlana Bogomolova
Svetlana has recently completed her Masters of Business (Research), which focused on developing empirical generalisations about service quality evaluations through the application of prior knowledge in the area of brand image. Her primary areas of interest are service quality and brand image.

Natalie Redford
Natalie has extensive experience in the field of market research and has been involved in a range of client projects. Her employment history includes work in event management and promotions. She is currently undertaking her Masters of Business (Research).

Kerry Mundt
Kerry has recently completed her Masters of Business (Research) which involved analysing loyalty in service industries and its relationship with market share. Prior to joining the Marketing Science Centre, Kerry worked in various marketing and public relations roles based in the Barossa Valley. To view her publications, click here.

Maxwell Winchester
Max is currently studying towards his PhD, his areas of interest include brand image management and measurement, qualitative and quantitative methods and market research in corporate strategy. To view his publications, click here.

Kirsty Willis
When Kirsty isn't managing casual field staff of over 50 employees in her role as Field Manager, she uses her data analyst skills to coordinate client research projects.

Melissa Banelis
Melissa is involved in a range of client research projects and is currently undertaking her PhD in Business and Management (Marketing). Her research involves empirical quantitative marketing and portfolio size. To view her publications, click here.

Travis Murphy
Travis is currently working on his master's thesis, and his areas of interest are pricing, and in particular the role that price tiers may play in determining market structure.

Liz Hemphill
Liz's expertise in the area of relationship establishment can help you identify the likelihood that your salesperson will establish a relationship with a new customer specialising in services marketing and agency relationships. As the flip side to retention, attracting new customers is fundamental to ongoing revenue generation. To view her publications, click here.

Samantha Paech
Samantha is nearing the completion of her Masters of Business (Research), and her areas of interest are media planning and advertising effectiveness. Prior to joining the Marketing Science Centre, Samantha was based in Rome working as a marketing executive. Her international experience expands across several industries including travel and tourism, legal services, television and film production.

Karen Nelson-Field
Karen is currently undertaking a PhD in Media Strategy. She has had over 15 years experience in sales and marketing across a broad spectrum of industries, and over five years management experience at an executive level. Her extensive industry work has meant she has been involved in most aspects of marketing.

Peter Hammer
Peter is currently undertaking a Master by Research with research interests including advertising test measures and advertising effectiveness, with a special interest in ad clutter. He has broad experience in the administration and implementation of telephone, online and face-to-face questionnaires.

Elise Gaillard
Elise is currently completing her Master of Business (Research) in the area of brand distinctiveness. Her research interests include brand salience, brand perceptions and advertising effectiveness.

Mari van Rensburg
Mari completed her Magister Commercii (Masters in Marketing) at the University of Pretoria (South Africa) in 1998 and is now busy with her PhD focusing on Defections Management. Her research interests include consumer behaviour, customer satisfaction, integrated loyalty management and marketing strategies. She has previously worked in the management team at the Barlows Equipment Company and has consulted for various companies on their marketing plans and strategies.

Andre Beaujanot
Andre has a MBA from the Pontifical Catholic University in Chile and was Associate Dean for extension and development for his faculty. His previous experience includes product management with Remy/Cointreau and Canepa Vineyard (Chile).

Wade Jarvis
Wade is completing a PhD in the area of wine buying behaviour. He has qualifications in agriculture and marketing, with a professional background in food and wine marketing. Wade also helped established Palandri Wines Pty Ltd, a 'cutting edge' large winery in the Margaret River, Western Australia.

Justin Cohen
To be completed shortly

Damien Wilson
Damien is currently working on a PhD in the field of wine marketing, titled, 'Using a retrospective method to identify wine consuming cohorts'. He also has extensive experience in the wine and hospitality industries, in which he still works part-time. To view his publication list, click here.

Cullen Habel
Cullen has been a key account manager in the flexible packaging industry, with earlier positions with various business-to-business and business-to-consumer sales roles. In 2001 he joined the School of Marketing at the University of South Australia and embarked upon a career in research in the field of Marketing Science. He primarily uses mathematical and statistical modelling techniques as a way to understand marketing phenomenon such as the Pareto effect, customer portfolio buying and market dynamics.

Trish Green
Trish has more than seven years practical experience working in a variety of research and marketing roles both in Sydney and Adelaide. She has worked in a diverse range of industries and has particular expertise in professional services communications and marketing planning. Her continuing interest in research has led her to pursue post-graduate studies in Masters of Business (Research).