dawsie John Dawes



Dr John Dawes has an extensive background in sales and marketing, combining a comprehensive understanding of industry issues with a strong research perspective.

His area of expertise is pricing. John's experience is widely recognized, and he is frequently quoted in major publications, including the Journal of Marketing Management, the Journal of Financial Services Marketing and Marketing Bulletin. As well as appearing in academic journals, John often contributes to industry magazine B&T Weekly.

Producing useful, interpretable and actionable research is John's strongpoint which is demonstrated in his work on:

- the effects of pricing & promotions on sales,

- market structure and brand performance measures, and

- the advance identification of defectors in subscription-type markets.

John has been involved in designing and implementing research systems for several large Australian corporations.

Click here to view his publication list.