Look at me Mum.. the battle for attention
17/05/05 10:18
"If marketing is seminally about anything, it is about ..
differentiating what you do and how you operate.
All else is derivative of that and only that."
Theodore Levitt 1986

Nope. Ted's wrong. Read on....
A 5% drop in defections does not result in 80%+ increase in profits
30/03/05 10:22
Dr Byron Sharp exposes the myths that have built based on a misleading HBR article. Read on...