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- Marketing Science Centre, University of South Australia
BUYER
BEHAVIOUR
At the MSC our range of customer behaviour research is vast. We can provide insights into areas such as indicators of customer defection, price sensitivity, segmentation, and customer needs analysis, to name a few.
Our R&D work in this area has exposed many commonly held marketing beliefs as mere mythologies with no valid scientific basis. We employ this unique knowledge to answer questions you may have such as:
- What are the leading indicators of customer defection
in our industry?
- What indicates the 'health' of our brand? And what does
this mean for us?
- How can predictive modelling help me determine the
outcome of our marketing actions?
- What are customers reservation prices in our industry?
How can we use this to predict the impact of price changes?
- What are our customer's needs and how do factors such
as age or gender impact?
- Which brands do we compete most closely with?
Dr John Dawes, Dr Rachel Kennedy and Dr Byron Sharp are researchers who have considerable expertise in customer behaviour research.
Click on the following specialist areas for further information:
Customer Relationship Management
Market Share Tracking
New Product Development Research
Performance Monitor - Tracking
Predictive Market Modelling
Price Sensitivity
Segmentation - Demand Identification
Segmentation - Market Structure
Segmentation - Needs Analysis
For further information on any aspect of Customer Behaviour Research, please click here.