LOYALTY PROGRAMS

The Marketing Science Centre is internationally renowned for its work on assessing the impact of loyalty programs.

We have developed a deep understanding, backed by empirical data, concerning what loyalty program can reasonably be expected to do for your brand.

Ideally a company commission the MSC to set in place evaluation systems prior to a loyalty program launch, though post-evaluation is also possible using known benchmarks for loyalty behaviour.

Our emphasis is to determine the impact of the loyalty program on loyalty behaviour - has the loyalty program enhanced repeat-purchase rates? Has it decreased customer sensitivity to competitor enticements? Has it improved long run customer retention?

For further information on any aspect of Loyalty and Customer Retention Monitoring, please click here.