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• Marketing Science Centre, University of South Australia

We use state of the art data analysis to ensure that the best techniques are used for your brand and your market. These include:

• Correspondence analysis
  
  
• Multidimensional scaling (both ranking and rating)
  
  
• Factor analysis.

For further information on any aspect of perceptual mapping, please click here.
 

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© 2005 Ehrenberg-Bass Institute for Marketing Science, University of South Australia