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• Marketing Science Centre, University of South Australia

The types of research questions we can answer are:

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• What attributes do consumers associate with your brand?
  
  
• How does this fit relative to competitors in the market place?
  
  
• How does your positioning effect which competitors you are competing with?

Using both exploratory qualitative and quantitative techniques such as correspondence analysis based perceptual mapping we can provide a picture of how your brand looks relative to others in the marketplace.

For further information on any aspect of Brand Positioning, please click here.

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© 2005 Ehrenberg-Bass Institute for Marketing Science, University of South Australia