MARGARET FAULKNER'S PUBLICATIONS

REFEREED CONFERENCE PAPERS

Dawes, John, Faulkner, Margaret and Sharp, Byron, 1998 'Business Orientation Scales: Development and Psychometric Assessment' 27th European Marketing Academy Conference

1998 Cierpicki, Steven, Rungie, Cam and Faulkner, Margaret 'Segmentation: Linking Management Practice to Marketing Theory', Australian New Zealand Marketing Academics Confrence

1997 Dawes, John, Faulkner, Margaret and Sharp, Byron, 'Developing Business Orientation Scales', Australian New Zealand Marketing Educators Conference (presented by Margaret Faulkner)

Faulkner, Margaret and Kennedy, Rachel, 2002, 'Identifying Effective Direct Mail Appeals in Fundraising', Australian New Zealand Marketing Academy, Melbourne

Faulkner, Margaret and Kennedy, Rachel, 2002, 'Improving Response Rates in Direct Mail for Fundraisers', Australian New Zealand Marketing Academy, Melbourne

Faulkner, Margaret and Kennedy, Rachel, 2003, 'A test of COMMAP for pre-testing Direct Mail (DM) pieces in Fundraising', Australian New Zealand Marketing Academy, Adelaide

Faulkner, Margaret, Kennedy, Rachel and Romaniuk, Jenni, 2004, 'An Investigation of the Structure of Charity Markets', Australian New Zealand Marketing Academy, Wellington

Faulkner, Margaret and Corkindale, David, 2004, 'Exploring the Ability of the Juster Scale to Predict the Uptake of a New Charity Lottery', Australian New Zealand Marketing Academy, Wellington

NON-REFEREED CONFERENCE PAPERS

 Faulkner, Margaret and Henderson, Maurice, 2003, 'Testing what works for fundraising direct mail appeals', 26th International Fundraising Conference, Funraising Institute of Australia, Canberra

Driesner, Carl and Faulkner, Margaret, 2003, 'An initial comparison of people's giving behaviours with their buying behaviour', 26th International Fundraising Conference, Funraising Institute of Australia, Canberra (presented by Margaret Faulkner and Maurice Henderson)