MELISSA BANELIS' PUBLICATIONS

Banelis M, Rungie CM & Colombo R (2003). Empirical Verification of Two Expected Portfolio Size Formulae. Australian and New Zealand Marketing Academy Conference, Adelaide, Australia.

Banelis M, Rungie CM & Meyer-Waarden, L (2004). Portfolio Regression: Do Higher Spending Households buy a Greater Variety of Brands? Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand.

Banelis M, Rungie CM, Riebe E & Meyer-Waarden L (2005). Do higher spending households buy a greater variety of brands? : An Application of Repertoire Regression. Marketing Bulletin 16, Research Note 3.