JOHN DAWES' ACADEMIC PUBLICATIONS

CHAPTERS IN BOOKS

Dawes, John (2000). Market Orientation, Production Focus, Sales Focus - and Company ROI, in "Advances in Australasian Marketing" (edited by Peter McNaughton), JAI Press, Ill.

Sharp, Byron; Dawes, John (1996) Is Differentiation Optional? A Critique of Porter's Generic Strategy Typology, in "Management, Marketing and the Competitive Process" (edited by Peter Earl), Edward Elgar: London.

REFEREED JOURNAL ARTICLES

Dawes, John (2002) "Interviewer Evaluations of Interview Quality". Australasian Journal of Market Research, Vol 10 No. 2 2002.

John Dawes, Erica Riebe & Byron Sharp (2002) "A Marketing Economy of Scale - Big Brands Lose Less of their Customer Base". Marketing Bulletin 2002.

Dawes, John & Erica Riebe (2002) "The Impact of Different Scale Anchors on Responses to the Verbal Probability Scale". Canadian Journal of Marketing Research 20.1 2002.

Dawes, John (2002) "Further Evidence on the Predictive Accuracy of the Verbal Probability Scale: The case of Household Bill Payments in Australia". Journal of Financial Services Marketing March 2002.

Dawes, John (2002) "Five Point vs Eleven Point Scales - Does it Make a Difference to Data Characteristics?" Australasian Journal of Market Research January 2002.

Dawes, John & Byron Sharp (2001) "What is Differentiation and How Does it Work" Journal of Marketing Management October 2001.

Dawes, John & Michelle Lowndes (2000) "Do SERVQUAL dimensions emerge from Mystery Shopping data ? A Test of Convergent Validity" Canadian Journal of Program Evaluation 2001 Vol 16 No 2 pp 41-53.

Dawes, John (2001) "The Effect of Mentioning a Scale Mid-point While Administering a Customer Satisfaction Questionnaire Via Telephone" Australasian Journal of Market Research 2001 January, Vol 9 No. 1.

Dawes, John (2000) Market Orientation and Company Profitability: Further Empirical Evidence Incorporating Longitudinal Data. Australian Journal of Management vol 25, 2, 2000.

Dawes, John and Sharp, Byron (2000). The Reliability and Validity of Objective Measures of Customer Service: "Mystery Shopping". Australasian Journal of Market Research Vol 8 No. 1.

Dawes, John, (2000). The Impact of Question Wording Reversal on Probabilistic Estimations of Loyalty / Defection in a Subsription Market. Marketing Bulletin, Vol. 11.

Dawes, John, (1999). The Relationship Between Objective and Subjective Company Performance Measures in Market Orientation Research: Further Empirical Evidence. Marketing Bulletin, Vol. 10.

Dawes, John., (1998). Case Study: Doing a Market Assessment for an Unfamiliar Product. Journal of Marketing Practice: Applied Marketing Science Vol. 4 No. 8.

Dawes, John; Sharp, Byron (1996) Independent Empirical Support for Porter's Generic Marketing Strategies? A Re-analysis using Correspondence Analysis, Journal of Empirical Generalisations in Marketing Science, Vol.1, on-line, p.36-53

NON-REFEREED JOURNAL AND PROFESSIONAL ARTICLES

Dawes, John (2002) De-bunk a Marketing Guru for Fun and Profit B&T, February 2002

Dawes, John & Virginia Beal (2001) Loyalty Myths Australian Professional Marketing, May 2001

Dawes, John (2001) Price Conscious? Australian Professional Marketing, April 2001

Dawes, John (2001) Price Promotions - what to expect B&T, March 2001

Dawes, John & Rachel Kennedy (2000) Dick Smith Foods - Success Will Depend on Financial Committment. B&T, March 31. 2000.

Dawes, John (1995) Winners and Losers: Critical Differences, Australian Professional Marketing, March, p.42-45.