JENNI ROMANIUK'S PUBLICATIONS

REFEREED JOURNAL ARTICLES

Romaniuk, J. (2003) "Brand Attributes - 'distribution outlets' in the mind" Journal of Marketing Communications (forthcoming)

Romaniuk, J and B Sharp, (2003) "Measuring brand perceptions: Testing quantity and quality" Journal of Targeting, Measurement and Analysis (forthcoming)
Winchester, M. and J. Romaniuk, J (2003). "Evaluative and Descriptive Patterns in Negative Image attributes." International Journal of Market Research 42(Issue 2, Spring/Summer): 219-230.

Romaniuk, J and B. Sharp (2002) Brand salience and customer defection in subscription markets" Journal of Marketing Management

Romaniuk, J. and B. Sharp (2000). "Using Known Patterns in Image Data to Determine Brand Positioning." International Journal of Market Research 42(Issue 2, Spring/Summer): 219-230.

Maio Mackay, M., J. Romaniuk, B. Sharp. (1998). "A Classification of Brand Equity Research Endeavours." The Journal of Brand Management 5(Number 6): 415-429.