ERICA RIEBE'S PUBLICATIONS

REFEREED JOURNAL ARTICLES

Dawes, J. G. and E. Riebe (2002) “The Impact of Different Scale Anchors on Responses to the Verbal Probability Scale”, Canadian Journal of Marketing Research 20.1

REFEREED CONFERENCE PAPERS

Dawes, J.G., M. Lowndes and E. Riebe (1998) “Are Some Aspects of Service Quality Assessment More Subjective Than Others?” Australian and New Zealand Marketing Academy Conference 1998, Dunedin , New Zealand , University of Otago .

Dawes, J.G. and E. Riebe (2000) “The Impact of Different Scale Anchors on Responses to the Verbal Probability Scale” Australian and New Zealand Marketing Academy Conference 2000 Visionary Marketing for the 21 st Century: Facing the Challenge, Gold Coast, Queensland , Griffith University .

Paech, S., E. Riebe and B. Sharp (2003) “What do people do in the ad breaks?” Australian and New Zealand Marketing Academy Conference 2003, Adelaide , Australia , University of South Australia - upcoming.

Riebe, E. (2000) “Identifying Variations in the Accuracy of Probabilistic Predictions” Australian and New Zealand Marketing Academy Conference 2000 Visionary Marketing for the 21 st Century: Facing the Challenge, Gold Coast, Queensland, Griffith University.

Riebe E., J.G. Dawes and B. Sharp (2002) “Testing the Relationship Between Radio Advertising Clutter and Recall” Australian and New Zealand Marketing Academy Conference 2002, Melbourne , Australia , Deakin University .

Riebe E., J.G. Dawes and B. Sharp (2003) “Radio Advertising Effectiveness under High and Low Clutter Formats” 2003 European Marketing Academy Conference, Glasgow , Scotland , Strath Clyde University .

Riebe E. and A Giannopolous (2002) “Global Advertising: A Wine Industry Example” Australian and New Zealand Marketing Academy Conference 2002, Melbourne , Australia , Deakin University .

Riebe E., M. Lowndes, R. Kennedy and J. Romaniuk “Verbal versus Ordinal Scales in the Measurement of Service Quality and Switching Estimates ” , Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, University of Otago.

Riebe E., C. Rungie, B. Sharp and N. Danenberg (1999) “Verifying the Distribution of Probabilistic Scales”, Australian and New Zealand Marketing Academy Conference, Sydney , Australia , University of New South Wales .

Riebe E., B. Sharp and P. Stern (2002) “An Empirical Investigation of Consumer Defection and Acquisition Rates for Declining and Growing Pharmaceutical Brands” Australian and New Zealand Marketing Academy Conference 2002, Melbourne , Australia , Deakin University .

Riebe E., B. Sharp and P. Stern (2003) “An Empirical Investigation of Customer Defection & Acquisition Rates for Declining and Growing Brands” 2003 European Marketing Academy Conference, Glasgow, Scotland, Strath Clyde University.

Riebe E. and D. Wilson (2002) “Do Wine Consumption Habits Change with Age or Follow a Cohort Group?” Australian and New Zealand Marketing Academy Conference 2002, Melbourne , Australia , Deakin University .

Riebe E. and M. Wright (2003) “Is Your Defection Rate Too High, Too Low or Just Right?” Australian and New Zealand Marketing Academy Conference 2003, Adelaide.