carl Carl Driesener



Carl's area of expertise is in market modelling and Internet research. He has run many web assessment projects for a
range of clients. These projects have covered the full life of a web site from concept development and pre-launch testing to developing recommendations and guidelines for improvements to existing sites.

He also has extensive knowledge in the area of market modelling, using the Dirichlet model of repeat purchase, which is an important tool in understanding marketing and buyer behaviour.

To view his publications list, click here.