gerald Gerald Goodhardt



Professor Gerald Goodhart is Emeritus Professor, City University ; Visiting Professor, Kingston University and also a Visiting Research Associate, South Bank University.

Formerly Sir John E Cohen Professor of Consumer Studies, and Dean of the City University Business School, Gerald has spent 20 years in industry and commerce prior to 20 years as an academic.

He has served as Chairman of the Market Research Society (Gold Medallist in 1969 and 1996) and as Hon. Secretary of the Royal Statistical Society. Gerald was also Founding President of the Market Research Benevolent Association.

Published extensively in marketing and statistical journals, mainly in quantitative aspects of consumer behaviour and the audience’s use of broadcast media.