larry Larry Lockshin



Dr Larry Lockshin is Director of the Wine Marketing Research group (University of South Australia). He has an extensive background in Viticulture and Marketing and has managed a wine industry research and development organization in the United States. With a PhD in Marketing from Ohio State University (1991), his specialisation is in wine purchase behaviour and in strategic management of wine marketing channels.

Dr Lockshin has published widely in wine marketing and is Sub Editor for Economics and Marketing for the Journal of Wine Research. He is also the Associate Editor of the Australia and New Zealand Wine Industry Journal. In addition, Dr Lockshin consults on a regular basis with Australian and international wine companies and teaches a range of executive and postgraduate development programs.