OUR WEBSITE HAS CHANGED

The Marketing Science Centre is now officially known as the Ehrenberg-Bass Institute.

Click on the link below to be redirected to our new site.

Ehrenberg-Bass Institute Web site

Our R&D Agenda

The R&D Initiative has a large exciting agenda. Marketing is largely virgin territory, so little is known.

We have 5 key areas of investigation: Marketing Metrics, Brand Salience, Pricing, Advertising, Media.