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• "The R&D Initiative is marketing's best kept secret" - MountainView
  
  "the best marketing seminar I've ever atttended" - Procter & Gamble
  
  "The R&D Initiative has turned how we plan and market upside down" - Kraft
  
  "I'm glad we could be involved in spite of the controversy. Or should I say because of it" - General Motors
  
  

The Marketing Science Centre is now officially known as the Ehrenberg-Bass Institute.

Click on the link below to be redirected to our new site.

Ehrenberg-Bass Institute Web site



Founded by Professor Andrew Ehrenberg the 'R&D Initiative' is a unique program funded by participating companies across Europe, Australasia, USA and Canada. Like General Motors, P&G and many others.

It aims to build fundamental knowledge about buyer behaviour and brand performance. Insight and benchmarks that can be used again and again. The sort of useful principles that are lacking from marketing textbooks.

The R&D Initiative has produced dramatic discoveries, which members receive in reports and in-house briefings.

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© 2005 Ehrenberg-Bass Institute for Marketing Science, University of South Australia